BUSINESS LEADERSHIP
Best practices for promoting business leadership within the organization, creating a dialogue between business and IT as well as positioning the entire company as a leader in its competitive set.

CORPORATE CULTURE
New developments in corporate culture that impact the development and growth of the entire organization and the role technology plays.

FINANCIAL MANAGEMENT
Innovations in finance and financial management that can help an organization cut costs, target future investments, better manage mergers and acquisitions and the underlying role of technology in these endeavors.

BUSINESS MANAGEMENT
Focuses on new ways to align corporate strategies, optimize processes and fund IT investments.

OPTIMAL MARKETING
Information and analysis on marketing internally and externally. Explores new ways of maximizing marketing efforts to increase sales of products and services, and information on how best to market and manage ideas and projects within the organization to achieve seamless buy-in throughout the company.

ROI VALUATION
Understanding ways of measuring and capitalizing on the value of technology, customer loyalty, intellectual capital, risk vs. reward, costs/benefits of new business processes, business partnerships and other tangible and intangible concepts.

CONTEMPORARY ETHICS
Provides an understanding of new developments in business ethics driven by rapid changes in technology and business models and explains the importance of ethics in advancing the business.

UNDERSTANDING LAW
Legal and policy experts examine emerging laws that affect business strategy, corporate policy and profit/loss. An explanation of what Business Technology Executives need to understand and how to react.

CUSTOMER RELATIONSHIPS
Focuses on innovative approaches to setting customer-relationship strategies, investing in customertouch technologies and building customer loyalty.

COLLABORATIVE STRATEGIES
An examination of advances in the collaborative relationship between business and IT, as well as among companies and their suppliers and customers with a focus on creating optimal performance for all parties.

GLOBAL ISSUES
New developments in conducting global business, understanding changes in international cultures, finance and business strategy and the role technology plays in achieving these goals.

Additional Optimize Features:
MENTORS
Written by a Business Technology Executive, the column focuses on how he or she applied the advice of a noted business expert within their department or company and shares results with readers.

SQUARE-OFF
Industry luminaries square off by taking opposing views on provocative Business Technology issues, such as H-1B visas, privacy and financial auditors.

GAP ANALYSIS
Optimize Research that distinguishes the gap between conventional wisdom on Business Technology issues and real-world thinking and strategies—offering advice on how to bridge that gap.