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The Issue In Depth, January 2004

Editor's Note
Brian Gillooly

IT Jobs: Not A Birthright

Contributors
The finest minds in business technology are right here.

Openers
A digest of reports, research, Web sites, and books that help make sense of new business-technology concepts

Fast Forward
Emerging Tech + Business Innovation

Letters

Executive Briefing
Get Smart Or Get Out
An interview with consultant and author Mark Lutchen.

Research: Gap Analysis
Take Charge, Not Risks
With technology both adding to and eliminating corporate risks, IT execs are central to enterprise risk-management efforts.

Word To The Wise
Outsourcing Imperative: Do Or Die
By Robert M. Rubin
CIOs must mitigate the risks so their companies can reap the many benefits.

Square Off
What's The Best Way To Can Spam?
By Sen. Conrad Burns and H. Robert Wientzen, CEO, The DMA
Legislation. The Can-Spam law, which includes an opt-out provision, aims to empower consumers by letting them remove their names from mass E-mail lists.
Enforcement. Law enforcement needs to address the spam problem in meaningful ways. Spammers must be identified and quarantined.

Business Management
Safeguarding Intellectual Assets
By John Janes and Brian Napper
With the right systems, CIOs can protect the hidden resources of their companies' intellectual property

Corporate Culture
To Err Is Human . . .
By Sumantra Sengupta
Human factors and misalignment often stymie transformational projects. Scotts Co. has hit on a balanced-scorecard approach to help smooth the way.

Customer Relationships
Co-creating Value WIth Your Customers
By C.K. Prahalad and Venkat Ramaswamy
In the new value-creation model, vendors and customers are co-creators of value, and the customer experience is the measure of success.

ROI Valuation
Six Degrees Of Preparation
By Robert Carter
FedEx focuses on six areas in a plan to transform its technology and business processes into a nimber system by 2006.

Strategic Innovation
Beyond The Moat: New Strategies For Cybersecurity
By Richard Clarke and Lee Zeichner
It's becoming easier to be a hacker and harder to defend an enterprise. A 10-point road map can help CIOs keep attackers at bay.

Understanding Law
Open Source's Pandora's Box
By Michael Overly
Business-technology managers learn to manage their expectations and their risks in the new world of open-source software.