The Midmarket Innovation Evolution
Finding innovative technology solutions to business problems is hard enough for multibillion-dollar, global enterprises with massive IT resources and budgets. The challenge can be even greater for middle-market companies, many of which have fewer employees in their entire organization than a large corporation has in its IT department.
Bob Violino
November 2005
Research: Automated Customer Service Takes Off
Businesses are relying more on IT for nearly every facet of customer interaction: billing, marketing, order processing, sales, and support. With the growing use of technologies such as call-center automation, CRM, data warehousing, Internet-based applications, and sales-force automation, it's hard to imagine how enterprises could comprehensively relate to their customers without IT.
Bob Violino
August 2005