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Each month, Optimize focuses on core business disciplines that provide a platform of knowledge, empowering executives to reach out and deepen relationships with business partners. These 12 disciplines are the foundation of Optimize's editorial mission.
Business Leadership
• CIO input typically comes too late in the corporate decision process. It's up to you to build your understanding of corporate strategy—and make sure your voice is heard.
Business Management
• Continual enhancements and modernization are the best defense against system obsolescence.
Collaborative Strategies
• New developments in corporate culture that impact the development and growth of the entire organization and the role technology plays.
Contemporary Ethics
• Provides an understanding of new developments in business ethics driven by rapid changes in technology and business models and explains the importance of ethics in advancing the business.
Corporate Culture
• As increasing numbers of IT workers retire, companies will watch their legacy skills leave as well.
Customer Relationships
• Focuses on innovative approaches to setting customer-relationship strategies, investing in customertouch technologies and building customer loyalty.
Financial Management
• Executives can gain immediate benefits from best practices that allow operational managers to adopt forecasting and budgeting processes as key management tools.
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Global Issues
• New developments in conducting global business, understanding changes in international cultures, finance and business strategy and the role technology plays in achieving these goals.
Optimal Marketing
• Information and analysis on marketing internally and externally. Explores new ways of maximizing marketing efforts to increase sales of products and services, and information on how best to market and manage ideas and projects within the organization to achieve seamless buy-in throughout the company.
Strategic Innovation
• It's relatively easy to be on the bleeding edge. But what's far more important, and more difficult, is to ensure that your organization's IT advances are aligned with your overall strategy.
ROI Valuation
• Replacing half of its legacy systems was just the beginning...
Technology Innovation
• Keep abreast of the cutting-edge technologies that will impact how you stay competitive and improve productivity.
Understanding Law
• Legal and policy experts examine emerging laws that affect business strategy, corporate policy and profit/loss. An explanation of what Business Technology Executives need to understand and how to react.
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