In Search Of Better Searches
Remember the good old days when search engines actually searched and results were based on criteria other than the poster's advertising budget?
The pay-for-play model of many search Web sites has created a whole cottage industry of services that will help you bid forand winthe top spot on search sites. While this is good for advertisers, it's bad for helping us find what we wantor what we don't yet know we want.
On the other hand, some of the old knowledge-management technologies are resurfacing in a practical wayas communities of knowledge about the Internet. Yahoo's acquisition of del.icio.us shows that the traditional portal folks are very interested in how we can build an Internet map by drawing on the bookmarks and experiences of others. Let's hope their enthusiasm translates into more practical search tools.
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