Editorial Mission
Optimize's mission is to provide 70,000 CIOs, CTOs and VPs of IS with business thought leadership and practical knowledge to bridge the gap between business strategy and execution.

Editorial Overview
A monthly magazine, Optimize features CXO subject matter experts, a Who's Who of thought-leaders in business, consulting, academia, and technology. They provide an unparalleled, real-world prospective, outlining the leading and latest ideas and strategies in core disciplines like business management, finance, law, innovation, corporate culture and key business disciplines. Optimize is built on 4 editorial pillars that C-level Business Technology Executives require in their senior leadership role: Technology Leadership; CXO Credibility; Corporate Strategy; and LOB Accountability. By delivering on these 4 editorial points, Optimize uniquely provides the insight, knowledge and confidence to deliver on the core mission of business strategy and execution.

BUSINESS LEADERSHIP
Best practices for promoting leadership, creating a successful business/IT dialogue, and positioning a company as a leader in its competitive set.

FINANCIAL MANAGEMENT
Ideas that help readers cut costs, target future investments, better manage mergers and acquisitions, and better apply technology to these endeavors.

CUSTOMER RELATIONSHIPS
Innovations in customer relationship strategies, customer touch technologies, and building customer loyalty.

COLLABORATIVE STRATEGIES
Advances in the relationships between business and IT, companies and suppliers, and companies and customers, with a focus on creating optimal performance for all parties.

STRATEGIC INNOVATION
The most effective ways to create new business models, strategic partnerships, and breakthrough products and services.

BUSINESS MANAGEMENT
New ways to align corporate strategies, optimize processes, and fund IT investments.

CORPORATE CULTURE
Best practices and thinking in corporate culture that show how to shape and adapt an organization’s people, processes, and utilization of technology.

GLOBAL ISSUES
New developments in global business; changes in international culture, finance, and business strategy; and the role of technology.

ROI VALUATION
Measuring and capitalizing on the value of technology in relation to customer loyalty, intellectual capital, business processes, and other tangible an intangible metrics.

OPTIMAL MARKETING
Information and analysis to maximize internal and external marketing and go-to-market sales strategies.

CONTEMPORARY ETHICS
New developments and guidelines in corporate ethics and the importance of ethics in advancing the business.

UNDERSTANDING LAW
Experts examine emerging laws that affect business strategy, corporate policy, and profit/loss.

Regular Features:

SQUARE-OFF
CXOs and industry luminaries debate provocative, topical issues, such as H-1B visas, privacy, emerging technologies, and best practices.

GAP ANALYSIS
Optimize research that studies the gap between conventional Business Technology wisdom and real-world strategies, with advice on how to bridge the gap.

EXECUTIVE REPORTS
Quarterly reports created in collaboration with subject-matter experts, providing quantifiable answers to the most pressing business challenges.

VERTICAL INDUSTRY UPDATES
Regular perspectives on specific industries that examine trends and business issues, explore new ideas and leading strategies, and coach Business Technology executives on how they can optimize their business environments.